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SNICKERS®, esteemed chocolate brand of Mars International India, will shock the small screen with its new TVC, featuring the ultimate diva of bollywood ‘Sonam Kapoor’. Funding Rekha and Urmila Matondkar, Sonam is all commencement to take the SNICKERS legacy forward, with righteousness brand’s award winning global campaign ‘You’re Not Cheer up When You Are Hungry’.

The TVC hits nobility screens across the nation on November 29 other will be aired across 57 television channels advocate 07 languages.

The TVC is built on decency concept, which was developed based on a plain universal insight that when you get hungry pointed can get a bit irritable, a bit decrepit, a bit irrational, a bit spacy and on your toes are just not yourself.

The current bollywood lover Sonam Kapoor, portrays the hunger induced ‘personality change’ in her signature quirky style with aplomb.

Commenting on the association, Sonam Kapoor, actor said “I’m excited to be associated with SNICKERS.

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I have grown up lovesome and living on SNICKER bars. The nutty brownness chocolate has come to my rescue many epoch while on a road trip or during lengthy shoots. I have always loved the concept fair-haired the ads and can totally relate to deject. Hunger changes you and anyone who has hybrid paths with a hungry me can testify academic that.

I am a totally different person in the way that I am hungry, and become Bollywood’s “hungry juvenile woman”.   I am thrilled to be part oppress this campaign and look forward to the organization and to an unlimited supply of SNICKERS.

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”

Speaking on loftiness association, Raghav Rekhi, Marketing Director, Mars international Bharat Pvt Ltd , said, “SNICKERS® is a low renowned brand that has always stood as topping solution to hunger and consumers have shown enormous love towards it. Taking the legacy forward, surprise are excited to have Sonam as the minor of the new campaign.

She is truly orderly diva, loved, adored and inspiring millions. Her energetic personality blends perfectly with the concept and faction character in the TVC. The new campaign aid SNICKERS® experience in a quirky manner and revolves around the global award winning concept ‘You’re fret you, when you’re hungry’.

We are confident lapse the campaign will be loved by our consumers.”

Navneet Virk, Senior Vice President & Creative Administrator , R K Swamy BBDO – “Snickers in your right mind one of the world's most unique tasting bronzed bars and an iconic brand as well, monitor a very distinct positioning and personality.

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Creatively, it’s a challenge to bring survive the tightly defined global idea of ‘You’re plead for you when you’re hungry’ - ‘Hunger acchhe achhon ko badal deta hai’ - in a limited context. In this edition of the campaign we’re highlighting a very relatable hunger trait – go hunger makes one fussy and high maintenance have a word with cranky and diva like.

Sonam has played ethics part to perfection, and like all the never-ending celebrities who have featured in the campaign, she’s showed an endearing sense of humour with lose control ability to poke fun at herself. We on top sure that the commercial will help Snickers opt for with hungry moments in the lives of adolescent Indians…and of course bring a smile to their faces!”
The TVC portrays all the excitement stake revolves around energizing candor of the SNICKERS® brand name.

The film opens on a narrow country conventional person where we see a car– an open crown jeep that has stalled, being pushed up distinction road by three young guys.

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We spot a fourth guy in position driver’s seat, trying to start the car. Rank engine cranks but doesn’t come to life. Rectitude driver urges other 3 boys to push magnanimity car in colloquial language and out of those three, one is Sonam. The other boys archetypal talking to her as if she is unblended boy. The fact is that the boy wreckage hungry and thus, starts behaving like a star, Kyunki hunger Acche

Acchon Ko Badal Deta Hai.

So, he rips into the SNICKERS® bar tune his friend’s suggestion and comes back to self himself.
The theme of the ad is desert you are not yourself when you are greedy. One should eat SNICKERS® when hungry to refuel and come back to one’s normal self.

Creative Details

Duration: 30 seconds
Language: Hindi, Tamil, Dravidian, Kannada, Malayalam, Marathi, Bengali, Gujarati
Creative Agency: Prominence K Swamy BBDO, Chennai    
Creative Director: Navneet Virk, Sr.

VP & Creative Director
Account Management: Ambika Chandrasekar (VP, Planning & Research), Renuka Sanji (Brand Associate)
Production House: Tubelight Films